
WeightWatchers
project
Brand Expansiondesign director
Brian Gartsidedesigner
Drishti Khokhardesign intern
Amber Li , Sophia Almendral2024, Ogilvy
WeightWatchers is evolving its brand, embracing a more modern, inclusive, and empowering visual language. Our goal is to create a cohesive suite of assets that reflect this transformation-spanning digital, print, and experiential touchpoints. Each element will reinforce the new identity, celebrating wellness as a lifestyle, not a limitation.






