Drishti Khokhar is a graphic designer
from India, based out of New York.

Work

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About

Drishti Khokhar is a
graphic designer from India, based out of New York.

Work

Play

About

Coca-Cola, Recycle Me
—Campaign Out Of Home

Coco-Cola stands out as one of the most recognisable brands with an iconic logo. As a part of a global aweareness campaign, we took a bold step that only Coca-Cola would—an Out of Home campaign showcasing out logo exactly how we envision it, crushed and placed in the recyling bin.

The Revival
—Identity & Illustration

A festival of slow movement and close observation of flora and fauna. Where people come together to listen to nature’s operating instructions, see the architecture they’re built on and feel their structural integrity.

Dove, Get Unready
—Campaign Out Of Home

Celebrating the end of a day, a celebration and a memorable moment as you ‘Get Unready’ with Dove’s soap bar.

WeightWatchers
—Fits you

WeightWatchers is evolving its brand, embracing a more modern, inclusive, and empowering visual language. Keeping that in mind we developed a cohesive, multi-platform assets that bring WeightWatchers’ evolved, empowering brand identity to life.

Audi
—Sum of All Parts

Every Audi is greater than the sum of all parts—a reflection of the Audi way. We deconstructed a car, giving each team member a piece to honor their vital role in Audi’s performance. (Avialable on request)

BIRA91
—Designing India’s First Craft Beer

Bira 91 is a global beer brand with a focuson beers full of flavor, with bold and playful packaging. We aspired for Bira 91 to be an integral part of a tech-immersed, creative, urban, diverse and modern world of the 21st century—not a relic of the past. Its origins and story deeply rooted in today’s world—a world that is more colorful and flavorful than the world of the past.

New Probiotic Drink
—Logotype

(Avialable on request)

Ocular Font Family
—Micro/Regular/Bold/Italic

Featuring Ocular Micro-Scopic (Micro), Ocular Standard Optics (Regular), Ocular Aslant Granule (Italic), Ocular Large Molecule (Xbold). Derived from the Dutch fonts’ distinctive optical precision and balance with carefully considered relationship between letterforms, spacing, and proportions, Ocular prioritizes legibility and readability while maintaining a sense of elegance and aesthetics.

Mapping Migraines
—Data Visualisation

The visualization captures the scale and velocity of my experiences with migraine in the past year which has not only been painful but also, debilitating. The imagery diagrams the overwhelming light sensitivity, cacophony of sounds, blurred vision, and the numbing brain fog that underlies the acute sensory overload that comes with a migraine.

Visual Disturbances
—Thesis Book

The thesis project has been a journey through explorations and discovery. I began with distilling symptoms into symbols and iconography. These illustrations expanded into 3D-4D motion and still renders. My inquiries led to the design of a micro font family intended to imitate acts of deception our vision is capable of. I concluded by investigating the materiality of symptoms to highlight visceral details.

Visual Disturbances
—Graduate Thesis

This thesis explores visual analogies of optical disturbances. It attempts to translate bodily experiences and symptoms of ocular migraines into visual forms in order to describe sensations. The explorative visuals act as field guides toward understanding and sharing various disturbances.

1st Dibs
—Design & Identity

Documentation of a quick design exercise to redirect 1stDibs to an audience that is active, young, and digital first; covering the market of collectors’ items. With 1stDibs, bid to discover your signature style and begin your curation journey. Add statement pieces to your home with our collection of ‘the iconic remains.’

Herstories of India
—Typography & Poster Design

A documentation of historic narratives through a feminist lens. Herstories of India attempts to emphasize on the experiences of some of the most noteworthy women in the Indian history.

Mild High
—Imaginary Festival

The first-ever CBD Edibles Festival celebrating its therapeutic endeavor.

Gust
—Branding Canned O²

Gust is imagined as a revitalising canned oxygen brand for daily use. The packaging shifts focus from sports and medical realms to that of a personal care item. With just a gust of pure oxygen, you can relieve exertion, leave behind stress and face the day with no limits.

Solo
—Magazine Design

A ‘Solo female traveler and adventure seekers’ magazine highlighting the unique stories, experiences and places they have reached.

Seconds of Something
—MoMA Exhibition Re-Design

Phoebe Washburn’s Art—‘Seconds of Something’ uses recycled materials found on local loading docks and in alleyways, to create post-Minimalist constructions that appear as swells of urban refuse. In each of her installations, Washburn paints scavenged wood, cardboard, or newspaper in institutional pastels and subsequently cements it all together to form a sedimentation of layered detritus.

Zilingo
—Brand Identity

Zilingo is a platform for ‘creative fashion’ that enables users to explore the endless styles on offer, mix them up in new & unexpected ways, and create their own unique style that is #alwaystrending. It supports small local businesses and vendors by placing them on their platform as well as break the chain of multinationals with a sustainable approach. (available on request)

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